Selected work
Case study · 2021 — Now
Mobile App Experience
End-to-end mobile app experience — AI coaching, workouts, and retention. Scaled to 2.2M downloads since 2021.
Case study · 2019 — 2021
Expert Network Platform
One platform connecting clients to industry experts — search, scheduling, compliance, and payment across four apps for Coleman Research Group.
Case study · 2019 — 2020
Consumer Finance Portal
Self-service loan portal for GreenSky — the servicer behind 1M+ point-of-sale home improvement loans for a dozen banks.
Case study · 2023 — Now
AI Coach Experience
Led the strategy and design for an adaptive AI coaching system — from static plans to a coach that adapts, checks in, and explains progress.
Case study · 2024 — Now
AI Fitness Assessment System
Connected Fitness Test, Flexibility Test, and Body Scan into one measured personalization layer — from self-reported goals to a measured baseline.
Case study · 2019
DriveAssist
Digital platform for Atlant-M, the largest car dealership holding in the CIS — one storefront to buy, sell, finance, and service a car.
Case study · 2021 — Now
Design System & B2B Experience
Components, growth landing pages, and internal tools and dashboards for partner and business teams.
Case study · 2025 — 2026
PSG Collaboration
Partnered with Paris Saint-Germain to turn the collaboration into in-app challenges, shoot briefs, and campaign assets.
Case study · 2022 — Now
UXR Research System
Built a continuous research system with 100+ studies across onboarding, retention, monetization, and audience discovery.
Case study · 2021 — 2025
Content Shoots
Directed fitness video production across casting, visual direction, shoots, and post-production.