Hey, I'm Andrew!

I'm a Product Design Lead with 10+ years in consumer products, based in Warsaw, now building adaptive AI fitness experiences at Zing Coach, used by millions.

I care most about the gap between intention and action — the moment a person decides to actually start — and designing the experiences that carry people across it.

At Zing I own the whole arc: research, strategy, product design, and the systems that scale it. I grew the design team from 1 to 6, built a research practice of 111 studies, and helped scale the app to 2.2M downloads with month-1 retention of 40–55% — around 4–5× the category average.

AI is also how I work, not just what I design. I prototype with vibe coding, pressure-test concepts with AI before a line of production code, and use it to synthesize research faster — while keeping the judgment calls human. The best practice I hold the team to: AI accelerates the craft, it does not replace the thinking.

That's a little about me. Let's build something people love.