PSG Collaboration

The shoot had one constraint that shaped every decision: player time was limited and non-negotiable. We had short windows at the stadium with both men's and women's squads — so the setup had to be fast, the brief had to be clear, and every take had to work.

The brief for each clip: short, challenge-based, technically clean — content that worked like a real workout, not a brand cameo. Each was shot at angles matching the app's vertical and horizontal formats, so footage went directly into the product without recutting.

The production constraint: player availability, stadium access, crew movement, and multiple setups had to happen simultaneously. Shot structure, team coordination, and content direction were all running in parallel — there was no time to improvise on set.

The design constraint here was harder than it looks: the Zing Coach app has its own visual language, interaction patterns, and content structure. PSG has its own brand system. Making them work together meant every decision had to pass two tests — is this true to the product, and is this recognizably PSG?

Challenge flows: PSG athlete exercises were structured as in-app challenges using the existing workout format — same interaction model, different content. The goal was for a user to encounter PSG content mid-workout without it feeling like an interruption or advertisement.

Visual layer: PSG branding was applied at the surface level — color accents, imagery, entry points — without changing the underlying component structure. The design system had to stay intact so the partnership could scale to other collaborations without rebuilding from scratch.

Partnership entry point: a dedicated section inside the app introduced the collaboration, surfaced PSG athlete challenges, and connected to the promo story. Designed to feel like a native feature — not a banner campaign.